About ObserveID

ObserveID is a cloud-native identity security platform that maximizes productivity without compromising identity security. With ObserveID, you can enforce the right level of access to the right identities and resources at the right time just with a click of button—matching the scale, velocity, and changing needs of enterprises that operate in hybrid, multicloud environments.

Meet the founders

The Observeid team grew up in cybersecurity and spent decades building and growing market-shaping companies, products, and research to protect global organizations against emerging and evolving workforce identity and access management risks.

Axay Desai
Axay Desai

Founder & CEO


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Srikanth Palle
Srikanth Palle

Co-Founder & Chief Product Officer


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Advisory Board

The Observeid team grew up in cybersecurity and spent decades building and growing market-shaping companies, products, and research to protect global organizations against emerging and evolving workforce identity and access management risks.

Stephenie Southard
Stephenie Southard

Advisory Board Member
Vice-President & CISO
Baxter Credit Union (BCU)


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Aarti Gadhia
Aarti Gadhia

Advisory Board Member
Senior Sales Manager
Tines


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Kurt John
Kurt John

Advisory Board Member
Chief Cybersecurity Officer
Siemens USA


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Our mission is to protect our customers’ most valuable assets and inspire confidence in conducting business in the modern era.

ObserveID is a Cloud Infrastructure Entitlement Management (CIEM) solution for hybrid and multicloud architectures enabling real-time identity intelligence, automation, and governance.

Founded in 2021, and launched in 2022, ObserveID is the brainchild of company founder Axay Desai. Along with his co-founder, Srikanth Palle, the industry veterans joined forces to create ObserveID. The company solves what they view as the fastest growing challenge in cybersecurity – identity access and entitlement risks in hybrid and multicloud environments.

With the increasing adoption of cloud-first strategies, organizations are ending up with complex hybrid or multicloud architectures. This has resulted in fragmented identities and challenges for security professionals to monitor them through a single pane of glass. As such, organizations have had to layer multiple different solutions using inefficient manual processes to address the missing pieces creating greater surface area, access, and entitlement risks.

The ObserveID platform features a robust, fully-featured, and customizable dashboard that gives enterprises complete visibility to monitor and control identity access entitlements and data across the cloud. Using its propriety Universal Connector, ObserveID securely links all the critical identity-related information and enforces rules and policies with real-time intelligence and proactive automation to prevent and remediate threats. ObserveID focuses on the Principle of Least Privilege (PoLP) for identities and entitlements, along with both Role-Based Access Control (RoBAC) and Rule-Based Access Control (RuBAC), allowing enterprises to reduce the growing risks associated with over-privileged access.

Perhaps most importantly, a key goal for the founders was to ensure that ObserveID was built with versatility of deployment and integration in mind. It can be fully utilized independently as a complete end-to-end solution. It can also be used as a complement to all major existing platforms, filling in the gaps that exist with traditional IAM/PAM/SIEM solutions. ObserveID integrates into multicloud environments with any cloud service providers, such as AWS, Azure, Google, and Oracle, and also with the organization’s on-premise or hybrid architectures.

ObserveID’s global headquarters is in the Greater Los Angeles Area, with an additional office in India. 

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