ObserveID, Inc. Privacy Policy

Version 1.1
Last Revised: October 1, 2021


Introduction to the Privacy Policy 

ObserveID, Inc. and its affiliates respect your privacy and take personal data seriously. Please read the following to learn more about our Privacy Policy (“Privacy Policy”). The Privacy Policy applies to ObserveID’s Platform, Website, and any other related services or applications therein. By using the ObserveID website, registering to use the Platform or otherwise accessing the Platform, you accept this Privacy Policy and certify that you have reviewed it this Privacy Policy, and the related Terms and Conditions.

In order to contact ObserveID or otherwise use the Platform or Website, you may be required to enter personal identifying information as described in this Privacy Policy. ObserveID is committed to safeguarding the privacy of such personal data in standard measures, and will not disclose, share, or use any personal identifying information except for providing you with the service or information requested by you under the Terms and Conditions of ObserveID and this Privacy Policy.

Legal Notice to Readers and Users 


In this document, references to “ObserveID”, “Company”, “we” “us” or “our” means ObserveID, Inc., a Delaware corporation, and/or our affiliates, “you” or “your” means the users of or visitors to our website and Platform, “Privacy Policy” means this privacy policy, and “Platform” means our websites and applications and the content, products and services that we provide through our website and applications. For the purposes of this Privacy Policy, the terms “Platform”, “Website”, and “Related Services” may all be used interchangeably, and when referring to any one of these terms, we intend to use all terms collectively. “PII” means personally identifiable information; and “participants” means other end-users of the Platform. “Terms” means our Terms and Conditions

Collection & Use of Data

We collect and store information that you voluntarily provide to us as well as data related to your use of the Platform, this website, or related services. You directly provide us with personal data when you use our Platform or website, or interact with us in various ways, including, but not limited to, contacting us. We may also obtain data from your interaction with the website. For example, we may use technologies like cookies or receive use data from software running on your device. As permitted by law, we may also obtain data from public and commercial third-party sources, for example, purchasing statistics from other companies to support our services.

Below is a more specific list of the personal information we collect and how we use it with your consent. You may be asked additional questions regarding items on this list to ensure we have your consent to collect and use your personal information for specific purposes. 

  • Information and Support Requests: When you contact us for information or support, we may collect personal information as part of the support process, including but not limited to, your name, username, address, telephone number, mobile number, email address, and other information from which your identity is or may be discernible. 
  • Enterprise Access: If you are an enterprise / business customer (as opposed to an individual user), we may require you provide us with contact information for administrators or finance personnel as part of the setup and provision of Services to you and your users.
  • Surveys and User Research: We may send you surveys or contact you with questions to provide us with feedback on our Platform. We collect any responses that you provide. Participation in surveys or research tasks is elective and does not affect your access to the Platform.

In addition, we may collect certain aggregate information and analytical data related to your use of the Platform (see “Cookies & Similar Technologies” below). Aggregate information is non-personally identifiable or anonymous information about you, and may include the date and time of your visit, information about your usage of, and interaction with, our software, the Platform, the IP address of your computer or mobile device, your computer or mobile device browser information, the internet address that you visited prior to and after reaching the Platform, the name of the domain and host you used to access the internet, the type of mobile device you use, your mobile device’s unique device ID, the features of the Platform which you accessed, and correspondences between you and us. This data is not associated with your personally identifiable information. We may also use cookies and web beacons to track your interaction with the Platform, and to customize our Platform for you. 

Collection Methodology

Our primary purpose in collecting information is to provide you with access and use of our Platform, Website, and Related Services. We may use the information you provide for other purposes as follows:

  • Support the Platform: We may use the information you provide us to provide any customer support you request, including troubleshooting problems, and monitor such requests, and to inform you about updates to the Platform.
  • Improve the Platform: We may use the information you provide us to customize, measure, and improve the Platform, including through data analysis, testing, research, statistical and survey processes.
  • Enforce Rights: We may use the information you provide us to enforce your and our rights (including payment for the Platform) and to protect you against fraud.
  • Marketing Purposes: We occasionally may contact you about new product and features. You may remove your name from our mailing lists to stop receiving these emails. If you have any questions regarding the foregoing, or our privacy practices, do not continue use of our website, Platform, or services and contact us at privacy@observeid.com

Use of De-Identified Information

In addition to the uses of personal information above, we may remove the identifiable parts of your information to create de-identified forms (“De-identified Information”). De-identified Information may be compiled with other data in aggregated forms. We may use this De-identified Information in the following ways: 

  • Disclosure for Business Purposes: We may also license, sell or otherwise share De-identified Information with clients, partners, investors and contractors for any purposes related to our business practices.
  • Platform Improvement: We may use De-identified Information for product improvement including to the Platform as well as share it with third-parties to evaluate their products or services.
  • Research: We may use De-identified Information for research whether scientific, marketing, or business in nature. This research may be made public through publication such as within a scientific journal.

Transfer, Sharing, and Disclosure of Data

We do not sell, rent, trade or otherwise transfer personally identifiable information to third parties who are not our affiliates without your consent to do so. We may, however, disclose personally identifiable information: to our affiliated companies, carriers, third party service providers and/or agents, as reasonably necessary to provide you with the Platform you have requested; as required by law or legal process; in response to lawful requests for information by governmental agencies, such as law enforcement authorities, authorized to request such information; to enforce our contractual agreements, including investigation of potential violations thereof; to help detect and prevent potentially illegal acts and violations of our policies and to otherwise protect our interests; to help detect and prevent harm to persons or property or otherwise to protect public safety; to third parties that perform functions on our behalf, including, but not limited to, third parties that host or operate our Platform, analyze data, perform email list management services, provide customer service, or provide public relations and marketing services; and to vendors of products and services that are offered through the Platform.

We are not limited in our use of De-identified Information or non-identifiable aggregate information about our users (such as the number of users on the Platform and the geographic distribution of our users). As such, in no way to limit the foregoing, we may share aggregate (non-personally identifiable) information with third parties such as advertisers, industry organizations, and prospective affiliates. 

We do not enable third parties, except for certain of our subcontractors, to collect information directly from users while they interact with the Platform. Our subcontractors only collect and use information at our direction and only to support the functioning of the Platform and to perform analytics. Our subcontractor may not share this information with third parties.

As with any other business, it is possible that in the future we could sell or buy subsidiaries or business units. In any such transaction, as well in the event all or substantially all of our assets are acquired by a third party, personal information of our users will generally be one of the transferred assets. We reserve the right to include your personal information, collected as an asset, in any such transfer to a third party.

Information collected by or sent to us may be stored and processed in any country in which we and our affiliates, subsidiaries, or service providers maintain facilities. We reserve the right to transfer personal information outside of the country where you reside and/or from which you use our Platform. By using our Platform you consent to transfer of information outside your country. In addition to our Platform, our website may be operated in countries other than your own location, and your personal data may be accessed and/or processed from and/or transferred to countries other than your own location.

ObserveID, Inc. will take steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Data Storage & Retention

We will retain your personal information for as long as reasonably necessary to: provide the use of our Platform; invoice charges and to maintain records until invoices cannot be lawfully challenged and legal proceedings may no longer be pursued; communicate with you regarding other services that we offer; comply with applicable laws, regulations, and court orders; enforce our contractual agreements; or fulfill any of the purposes for which we collected the personal information as listed in this Privacy Policy.

ObserveID, Inc. uses appropriate physical, management, and technical measures to protect your personal data from unauthorized access, disclosure, use, modification, damage, or loss. ObserveID, Inc. also provides training on security and privacy protection for employees to raise their awareness of personal data protection. However, please note that no security measure is perfect, therefore, you should take special care in deciding what information you disclose.

Cookies & Similar Technologies

A “Cookie” is a simple text file stored on your computer or device for use by a browser. Certain features may only be available through the placement of a cookie. We may use “cookies” to assist in data collection and to track visitor usage and trends to help us better serve you. The use of cookies is a standard practice among internet web sites; most internet browsers permit a user to accept, decline or delete cookies.

We may use persistent cookies to make it easier for you to navigate the Platform. Specifically, we may use persistent cookies to track whether you are logged into the Platform. A persistent cookie may remain on your local device for an extended period of time. You can change your cookie settings and/or remove persistent cookies by following directions provided in your internet browser’s “help” function. We may set a persistent cookie to store how you came to the Platform and what items you interact with during your visit. Persistent cookies also enable tracking and targeting the interests of our users to enhance their experience on the Platform. If you reject cookies, you will still be able to view contents through the Platform, but your ability to use some areas of the Platform may be limited. Some of our business partners may use cookies and tracking technologies on the Platform. We have no access to or control of these cookies or tracking technologies. This Privacy Policy covers the use of cookies on our Platform and does not the use of cookies or tracking technologies by any such business partner.

We may use additional tracking technologies to help understand user activity and preferences, such as Pixel Tags and Web Beacons. We may set cookies that monitor links to our website that we send to you (if you have consented to receiving emails from us). These cookies are used to track visitors to our website sourced from these emails. To avoid these types of cookies, please follow the explanation in your browser’s “help” function on how to change your browser cookie settings. In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted. Please refer to your email browser or device instructions for more information on this. Please note that you must separately opt-out or adjust cookie settings in each browser and on each device used.

Security of Data

We follow commercially accepted industry standards to protect the personal information submitted to or collected by us, both during transmission and once we receive it. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet, or method of electronic storage, is 100% secure and we cannot guarantee its absolute security. In the event of an inadvertent disclosure of your personal information, we will take all commercially reasonable steps to limit and remedy the disclosure as required by the applicable law. In light of the foregoing, your use and access of the Platform is at your own risk. If you have any questions about security of our Platform, please discontinue use of our website, Platform, or other services and contact us in the manner set forth under the heading “HOW TO CONTACT US” below.

Children’s Policy

Our Platform, Website, and other Related Services are intended for use by those who are at least 18 years of age. The Platform is not directed to, and does not address persons under the age of 18. We do not knowingly collect or solicit information from, market to or accept services from persons under the age of 18 years old. If we become aware that a person under the age of 18 has provided us with personal information, we will take steps to remove such personal information.

Extension of Our Responsibility

This Privacy Policy applies to the Platform, Website, and other Related Services that are owned and operated by ObserveID, Inc. The Platform and our communications to you may contain links to other third party sites that may offer products or services that our users might find useful. These third party sites may request information from you. In such instances, the collection and use of your personal information will be governed by the privacy policy applicable to that third party site. We do not and cannot control the privacy policies, contents or links that appear on third party sites. We encourage you to review the privacy policies of any third party sites or services before providing any of them with your personal information. We accept no responsibility or liability for other third party sites or services. 

Access or Amendment of Your Personal Information

You have the right to view, correct, complete or remove your personal information. Upon and subjection to verification of your identity, we will respond to requests to view, correct, complete or remove your personal information within a reasonable time.

We will make all reasonable efforts to accommodate requests to delete personal information unless it is required by law or for any lawful business purpose, and always will delete any personal information that we are required by applicable law to delete at your request.

You can help us maintain the accuracy of your information by notifying us of any changes to your personal information as soon as possible. Your rights to access, change, or delete your personal information are not absolute. We may deny you such rights when required by law or if the request would likely reveal personal information about a third party.

To request opt-out, review, modification or removal of personal information, you should submit a written request to us at privacy@observeid.com

California Privacy Rights

Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have certain rights relating to collection, use, and sharing of their personal information for companies that do a minimum amount of business in or with California residents.

We currently do not meet the minimum necessary requirements to be subject to the CCPA. However, we also do not sell your personal information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale if required by law. Similarly, we do not offer financial incentives associated with our collection, use, or disclosure of your personal information.

If you are a resident of California, you have the right to request to know what personal information has been collected about you, and to access that information. You also have the right to request deletion of your personal information, though exceptions under the CCPA may allow us to retain and use certain personal information notwithstanding your deletion request. You may also send your request to us by contacting us at the address below under “Error! Reference source not found.”. 

Separate from the CCPA, California’s Shine the Light law gives California residents the right to ask companies what personal information they share with third parties for those third parties’ direct marketing purposes. We do not disclose your personal information to third parties for the purpose of directly marketing their goods or services to you unless you request such disclosure. If you have any questions regarding this policy, or would like to change your preferences, you may contact us at the address listed below.

Also, California Civil Code Section 1798.83 permits customers who are California residents and who have provided us with “personal information” (as that term is defined in Section 1798.83) to request certain information about the disclosure of that information to third parties for their direct marketing purposes. If you are a California resident with questions regarding this, please contact us in the manner set forth under the heading “Error! Reference source not found.” below. 

Notice to European Users

Our Platform and related services are hosted in the United States and subject to laws of the United States. If you are visiting our website or using our Platform from outside the United States, you may be transferring your personal identifiable data into the United States if you submit your personal identifiable information to us. Many regions, such as the European Union, have data collection protections that differ from U.S. law. If you are located in the European Economic Area or the United Kingdom, you have the right to file a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

While we are not subject to laws of the European Union, we will make reasonable efforts to provide you with information about your personally identifiable information held by us, to allow you to verify that the information is accurate and relevant for the purposes for which we collected it, and to correct or remove any information that is incorrect, or opt-out of collecting or storing that information. To request opt-out, review, modification or removal of personal data, you should submit a written request to us at privacy@observeid.com Our compliance with the foregoing may be limited by the need to retain information for legal or other compliance purposes. 

Changes & Updates to This Privacy Policy

Each time you use or access the Platform, website, or other related services, the current version of the Privacy Policy will apply. Accordingly, when you use the Platform, you should check the date of this Privacy Policy (which appears at the top of the Privacy Policy) and review any changes since the last version. We will occasionally update this Privacy Policy to reflect changes in our Platform and/or business practices. You are encouraged to check regularly for any changes to this Privacy Policy. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you. We will not materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users. You agree that your continued use of the Platform shall constitute your acceptance of the Privacy Policy as revised.

Laws Governing This Privacy Policy

This Privacy Policy is governed by the laws of the State of California, without giving effect to any principles of conflict of law. If you are outside of the United States, your information will be processed and stored in the United States and you consent to such processing and storage under the laws of the United States.

How You Can Contact Us

To contact us with your questions or comments regarding this Privacy Policy or our information collection and dissemination practices, please contact us at privacy@observeid.com or (949) 534-4854. To reach us by mail, please email or call us for the appropriate mailing address for your reason.